In this Business Spotlight edition, we’re taking a sweet turn into the baked goods industry. Nota Dolce is owned and operated by Kris Kendell who bakes gourmet specialty cookies in her home to sell at the Farmers’ Market or via special order. About her business model, Kris said, “It’s my business and I pretty much just do whatever I want to-bake when I want, sell when I want, bake whatever I want. I like that. This company is my hobby. I enjoy baking, creating recipes, sharing them with people. I do it because it’s fun!”
Nota Dolce’s business mission is to create high quality cookies and sell them to make a profit; Kris doesn’t have a tagline yet. She said, “I’ve thought about this a lot, but I just haven’t had one pop into my head. I’d like a phrase that connects music and food that is also concise and descriptive of what makes my cookies ‘special.’” For now, she believes the name of her company, Nota Dolce Specialty Cookies, does what it needs to let people know what it’s all about.
Kris said she does occasionally get people who ask her what makes her cookies so special or if her product isn’t something a potential customer is looking for, they’ll ask, “Well, your cookies aren’t so special then, are they?” [However, as a customer, I can assure you that Kris’ products are special. Perhaps maybe one could come up with and create those gourmet combinations if they tried- really hard -but for the rest of the majority of us, we’re glad to let Kris create with what is obviously her passion. I’ve never been disappointed in anything I’ve purchased.]
When asked how she uses words and writing in her business, Kris said, “I use very descriptive wording when describing my cookies on my Facebook Page as well as in my cookie portfolio. I try to be very clear about ingredients, as well as how they enhance the cookie.” Using words in this way is very important to Kris’ business because she needs to be able to explain to customers why the cookies are so special, i.e. because of the ingredients, they’re baked in small batches, they’re creative, and they are a local product, etc.
You can find Nota Dolce specialty cookies at the Freighthouse Farmers’ Market in Davenport, Iowa, on Saturday mornings from May through October. For more information or to inquire about specialty orders, visit the Nota Dolce Facebook page. Kris also has a Pinterest page with photos to make your mouth water.